Its nationwide internal culture campaign aims to ‘bring a real sense of belonging, pride and teamwork into every staff member’s working life’ and in doing so boost recruitment and retention of the workforce.

The company believes that in order for its care workers ‘to feel valued, supported and have a real sense of job satisfaction, it is important they feel part of the bigger picture and more importantly, part of the ‘bigger Caremark family’.

Mary Wardell, PR & marketing team leader said: “It is well known that a company’s culture can make the difference in driving staff recruitment, satisfaction and loyalty. Keeping staff feeling valued, enthusiastic and proud of the brand they represent sits at the heart of a company’s culture.

“So we feel it is vital that our brand values and messages are understood and embraced by each and every one of us, from our chief executive right through our organisation and most importantly to our amazing care workers – all 4,500 plus of them, wherever they are in our UK network.”

She added: “If they love what they do and feel part of everything, then the chances are they will stay with us longer and a greater sense of loyalty and team collaboration will be built. It’s all about feeling proud and confident to be part of the brand.”

Every single member of staff has received the Culture Book with Caremark’s story from the beginning right up to today.

On receiving her Culture Book, care worker Sarah Goodman from Caremark (Osmund Court) said: “When I realised I was part of a huge group of people, I liked the idea. I think the Culture Book is great! It’s really interesting and full of facts which I didn’t know.

“I really like the idea of us being one large family, all working hard together as a team. It’s amazing to think there are so many of us out there all doing the same thing.”

Fellow care worker Fay Callaghan added: “I like the idea of being part of a large Caremark family; we treat each other like family here at Osmund Court, so I think this is the right way to go! I think unity is really important for us all to feel connected.”